Owning the Conversation...

...a lesson I learned from Michelle Price (one of the nation's most sought after social networking experts) at tonight's CEO Space meeting in Beverly Hills...a fantastic concept that I can't stop thinking about...and probably the best question EVERY SINGLE business owner (with an online presence) should ask himself (or herself) before posting another status update on Facebook and/or Twitter!

Owning the Conversation...

...the idea that each business owner/entrepreneur is an expert in some way, shape or form...and as such, should be OWNING any conversation that relates to this set of expertise.

Owning the Conversation...

...the idea that amassing hundreds of thousands of followers online really isn't going to drive results for your business until you find a way to establish yourself as an expert with these followers and lead these followers to what you have to offer.

Sounds simple, right?  But how many of you are doing this?

I'm still learning the ins and outs of CEO Space (an amazing springboard for some of the world's most renown entrepreneurs).  However, I am truly impressed with the caliber of folks I've met so far, and will continue to pass along the pearls of wisdom that so many of these experts share with me.

In the meantime, thank you Michelle!